Client
Savills France
Role
Illustration
Date
2017
One of the most rewarding aspects of my work at Savills France is collaborating with the research department to translate their data and studies into compelling visual stories. This project specifically explored the evolving retail real estate market through engaging illustrations, aiming to present typically dry market data in a captivating manner.
To facilitate clear communication with the team, multiple draft iterations were provided beforehand. This enabled us to obtain valuable feedback from the copywriter regarding the narrative direction.
Consequently, some design elements were adjusted during these discussions to ensure alignment with the writer's vision.
While some additional illustrations were created for the project, they were ultimately excluded to ensure a concise narrative flow and prioritise the presentation of the most useful and audience-relevant data.