Client
Gameward
Role
Logo Design
Date
2017
Credit
Photographer - @Fanch
This project involved assisting a fledgling esports organisation with developing their branding. As is often the case with startups, they faced a significant degree of uncertainty, making a comprehensive brand guideline unnecessary. Therefore, we focused on creating a logo as a crucial foundation, complemented by a core colour palette. This approach allowed the organisation to hit the ground running and establish a recognizable presence. Over time, they have matured into a fully-fledged esports organisation with various teams under their banner.
While the team name is "Gameward," the organisational structure is "Sigma Esports." Therefore, the client would like to incorporate a "Sigma" symbol within the logo. Although the branding may evolve and change in the future, this initial approach established a strong foundation for them.
