Client
Savills France
Role
Motion Design, Illustration
Date
2018
In an effort to explore innovative ways of promoting assets, we opted for a video presentation in the form of motion graphics. This format proved highly effective in grabbing attention on social media and facilitating easy sharing with potential customers. Given the tight project deadline, I made the decision to create a hybrid video, combining real-world footage with motion graphics. Due to budgetary constraints, the majority of the resources were allocated to lighting and microphone equipment and the video was filmed using mobile phones with the motion graphics were composited in After Effects.
Strong foundational illustrations are essential for effective motion graphics. They also facilitate the creation of clear storyboards for client approval.
The final video was well-received by the team, as it significantly aided communication with multiple potential clients and improved our brand image in their eyes.